“It’s Not Every Day” the Perth Royal Show launches a new campaign
Following the recent Royal Agricultural Society of WA tender win, &Partners, with strategic support from kwpx, has created a new brand platform for Perth Royal Show: It’s Not Every Day.
The platform is designed to remind Western Australians that the Perth Royal Show is an exceptional event that we should fully embrace for those short 8 days a year when it’s with us.
“Eat the beef and gravy roll, ride the terrifying ride, cuddle the bunny, cheer on the wood choppers, meet the doggos, have another beef and gravy roll, ‘oooh’ and ‘aaaah’ at the drone show and take home the showbag, because the Perth Royal Show only comes to us for 8 days of the year. It’s time to indulge yourselves as Show goers have since 1834! That’s the thinking behind It’s Not Every Day.” Said &Partners Project Manager, Carol-Ann Cronin.
This will be the first new campaign platform for Perth Royal Show since Likeable Creative’s successful ‘Perth’s Biggest Ticket’, which ran from 2018 to 2022.
Marie Mayer, Community Engagement and Marketing Manager at Royal Agricultural Society of WA, said: “The team at &Partners, kwpx and Longreach collaborated with our own inhouse experts and delivered a campaign we’re confident will become a familiar feature of show-time in WA. The idea felt so right from the start and I’m happy to say the finished product lives up to the charm and promise of the initial concept.”
The 2023 Show campaign launches with TV, radio, digital and outdoor, planned by Longreach Media. The TV commercial was shot and produced by Shaun Atherstone.
Earlier this week, &Partners’ announced a merger with kwpx, forming kwpx&partners.
PLAY THE IT’S NOT EVERY DAY ‘VOICES’ RADIO SPOT
PLAY THE IT’S NOT EVERY DAY ‘SOUNDS’ RADIO SPOT
Credits
Client: Royal Agricultural Society of WA
Agency: &Partners
Strategy: kwpx
Media: Longreach
Creative Director: Bryan Dennis
Creative Director: Dav Tabeshfar
Business Director: Dru Mincher
Account Director: Tammy Hackett
Account Manager: Carol-Ann Cronin
Director of Photography: Shaun Atherstone
First Assistant Director: Arthur Bienkowski
Sound Engineer: Nick Gallagher
Sound Engineer: Shaun Sandosham
Client: Marie Mayer
Client: Jane Moulynox
Client: Thea Ibbs
Senior Graphic Designer: Rebecca Hyland
4 Comments
Does this mean an end to the Power Point designed posters? Love to see it!
Great campaign guys! Gives me all the nostalgic feels from the years gone by. Can’t wait to get the family to this year’s Royal Show!
I absolutely love this ad! especially the little kid trying to pry open their mum’s eyes!
Love it. Great idea, nicely done, will work really hard. Fabulous!