Due to popular demand for online learning during the outbreak of COVID-19, the IPA’s Commercial Certificate is available online FREE during April.
The Commercial Certificate course offered by The Institute of Practitioners in Advertising (IPA) (based in the UK), has been designed for advertising and marketing practitioners to provide them with the skills to build better client relations, negotiate more effectively, and understand how best to maximise the link between creativity and profitability.
It is an essential qualification (applicable to all agency staff) but especially for anyone in a client-facing role, who is keen to develop their commercial acumen.
Due to popular demand for online learning during the outbreak of COVID-19, the 8-week Commercial Certificate is available FREE for the month of April 2020 only*.
Benefits of the course:
Gain a full understanding of the roles, responsibilities and processes in the finance department.
Get to grips with KPI’s and fee payment structures.
Understand the financial processes within different agency departments, including media specific issues.
Discover a new-found confidence when negotiating or complying with the terms of a contract.
Build better relationships with your clients by understanding the financial terminology they use.
*Access will expire on 1 May 2020. Please ensure you familiarise yourself with the IPA COVID-19 Free Learning Scheme Terms and Conditions before making your booking.