IN:WA begins a new era of independent creativity
Independent Commercial Communications Businesses Western Australia (IN:WA) has been formed to provide a united voice for West Australian owned businesses in the creative communications industry, including Advertising, Branding, Media, PR and Production.
With a guiding purpose to keep quality local creative communication alive and thriving, the group intends to work with government and industry to advocate for the role members play in strengthening and diversifying the WA economy, and building a creative state where people desire to live.
Natalie Jenkins, inaugural Chair of IN:WA, said: “We are a network of like-minded businesses committed to promoting the creative and economic benefits of supporting 100% WA-owned creative and communications enter- prises.”
“Every dollar spent with an IN:WA member organisation stays in WA and is invested in local jobs and developing local, creative talent. From film production to branding, our state has a huge pool of world-class professionals and agencies, and businesses shouldn’t feel as if they need to go east or overseas to get fresh thinking.”
Anthologie, Beautiful Pictures, Block Branding, Braincells, Cooch Creative, Jack in the Box, The Office of John Cheese, Rhythm, and Workhouse have all signed on as founding members.
A launch event on Sept 22 will officially mark IN:WA’s formation. Agencies and creative professionals interested in IN:WA membership are invited to inquire at www.in-wa.com.au
Inaugural IN:WA Board:
Pictured L-R: John Petkovic (Board Member), Briannan Dean (Treasurer), Kate Downie (Board Member), Natalie Jenkins (Chair), Amy Sutton (Deputy Chair) and Jeff Champtaloup (Secretary, not pictured).
4 Comments
Confused why I see some of the same people rebranding themselves under “supporting WA” industry by just creating new committees. Can we not see real people doing real action without alternative motives. Some names there are the companies that allow this Western Australia vs Eastern States problem to continually occur. This is about our industry and proving how good we are. Not about your business . Hope no one is funding this
So is there impartiality with this new committee?
@seen this before and @lee. Do you understand how advocacy groups work? They represent the interests of their members. In this case independent WA-owned businesses. I’m not sure what issue anyone could have with that? There are literally hundreds of business organisations across the spectrum of WA industries devoted to the exact same mission, that is supporting and advocating for buying local. A little time observing the industry globally, that independent businesses are organising more and more. Very strange reactions.
The same people on the board are the people that refuse to give the same pay they would give to their eastern states counter part for the same job. Seems like WA creatives are always being shortchanged by the same Ad agencies, Production companies and Content agencies!