In-house creative performance upskilling business Rudder launches nationally
Rudder helps brands grow from within, by nurturing and empowering people already within. This unique plug-in model focuses on partnering with businesses and brands to increase creative performance within in-house creative, communications and marketing teams via upskilling modules and 1:1 coaching on live projects.
Top down, Rudder works closely with business leadership to identify performance upskilling opportunities and provide executive creative consultation to ensure business and marketing strategies translate effectively down into teams. Bottom up, Rudder coaches individuals and teams to become consistently exceptional creative thinkers and executors armed with the broader set of skills required to build their brand for long-term success.
Rudder Founder & Executive Creative Performance Coach, Paul Coghlan (pictured below), says of the launch: “Following 1.5 years of industry consultation, finessing and activating, it’s exciting and timely to be launching Rudder nationally. It’s been so rewarding to see just how much our upskilling modules and 1:1 coaching has impacted individuals and teams already within businesses, not to mention the return on investment businesses experience as the value of their in-house personnel multiplies.”
Rudder was founded on Coghlan’s passion for teaching and nurturing emerging talent, working closely with marketing teams, and leading high-performance creative teams. Over 15+ years Coghlan has taught his craft through industry masterclasses, workshops, events, higher education lectures, and as a tutor and head of AWARD School. Across his 24-year career Coghlan has led impactful strategically informed creative work for Government, utilities, FMCG, insurance, telecommunications, automotive, luxury, destination & tourism, fashion and NFPs. His work has been recognised internationally at APAC Effies, Cannes Lions, D&AD, London International Awards and Clios. Now he applies this experience to helping brands grow from within.
Rudder works with businesses Australia-wide and is the third business to form under the Commercial Creativity Partnerships Group, alongside Moonsail and Sundeck Productions. To find out more and book in a kick-off chat, head to heyrudder.co
