Hypnosis and award-winning distillery, Republic of Fremantle team up for a ‘tourism campaign’ that will make you look twice

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Upstart agency, Hypnosis has created this “Visit the Republic of Fremantle” campaign for award-winning distillery Republic of Fremantle.

 

The work puts a contemporary twist on traditional tourism campaigns – think mind-bending visuals, immersive soundscapes and an invitation to distil your very own gin.

In a category crowded with desperately cool creative, this campaign connects and cuts through – inviting “holiday makers” to make the trip to the iconic port city’s craftiest distillery.

The distillery itself is already a proven crowd-pleaser, named best bar in the 2023 Good Food Guide. A new restaurant, hands-on distilling experiences and an in-house postbox and postcards for tourists to write home are helping make the distillery a destination.

A nimble and highly-collaborative production has brought the integrated campaign to life on social, OOH, radio, digital and on premise.

Hypnosis and award-winning distillery, Republic of Fremantle team up for a ‘tourism campaign’ that will make you look twice

Hypnosis partnered with some lauded locals on the work: Leading commercial photographer and local icon Simon Westlake shot the campaign in and around Fremantle; And production design is by Kylie Clifford – who began her creative journey designing clothes to sell throughout Fremantle.

Hypnosis founders Guy Patrick and Amber Martin also drew on their extensive experience to create the campaign, having made many a trip to the drinking dens of Fremantle as spotty teens.

Credits
Republic of Fremantle Distilling co.
Mary-Anne Stupart
Head of Sales and Marketing
Taryn O’Donnell
Digital Marketing Coordinator
Hypnosis Creative Agency
Executive Creative Director: Guy Patrick
Designer & Animator: Henri Pham
Copywriter: Richard Brophy
Account Management: Amber Martin
Production : The Perth Producer
Producer: Lauren Billingham
Photographer: Simon Westlake
Production Design: Kylie Clifford
Assistant Photographer: Dave Walters
Art Department Assistant: Darrell Beck
Art Department Assistant: Sarah Ryan
Motion Directing and Editing: Paul Komadina
Sound Design: Justin Braine
Animation: Nicols Gaviria
Hair & Makeup: Kate Farmer
Set Construction: Rosie Martin
Production Assistant: Lachlan Ward

Hypnosis and award-winning distillery, Republic of Fremantle team up for a ‘tourism campaign’ that will make you look twice Hypnosis and award-winning distillery, Republic of Fremantle team up for a ‘tourism campaign’ that will make you look twice