Hungry Puffs one of 20 campaigns shortlisted in 2020 WARC Awards for Effective Innovation
The Effective Innovation shortlist has been released for the WARC Awards, a global search for next-generation marketing effectiveness.
Twenty campaigns have been shortlisted in the Effective Innovation category, which recognises innovative thinking that has transformed a business to deliver tangible results.
Foodbank WA ‘Hungry Puffs’ by The Brand Agency Perth is one of two from Australia to make the list.
Spanning a wide range of brands and markets, the shortlist has been selected by a panel of industry experts chaired by Jane Wakely, Lead Chief Marketing Officer, Mars & Mars Pet Nutrition.
The shortlisted entries are:
• Ok Nestlé! Tell me more about food · Nestlé · McCann Worldgroup · India
• Omtanke – Rethinking Volvo · Volvo Cars Australia · Volvo Cars · whiteGREY, Mindshare · Australia
• SelfieSTIX · Pedigree · Mars · Colenso BBDO · New Zealand
• #FFAB60 – Searching for the special colour of Seville · Tanqueray · Diageo · PS21 · Spain
• Hungry Puffs · Foodbank WA · Foodbank Australia · The Brand Agency · Australia
• Crash Test Drive · Ford Ranger Malaysia · Ford Ranger · ensemble worldwide, Initiative · Malaysia
• Taking TV to the Next Level · Jumanji, The Next Level · Sony Pictures · Manning Gottlieb OMD · United Kingdom
• Memotraits · RAKBANK · PixelPlus Media · United Arab Emirates
• Blood Unity · Donner Sang Compter (DSC) · FP7 McCann Dubai · Lebanon
• Every Step Counts · Emirates NBD · FP7 McCann Dubai · United Arab Emirates
• How Comfort made laundry fashionable · Comfort · Unilever · Ogilvy Philippines Inc. · Philippines
• Colonel KI · KFC · Yum! China · Mindshare China · China
• Osteoscan · Voltaren · GSK · MediaCom Russia · Russian Federation
• The first interactive financial goal planning session in a chatbot ad · TD Ameritrade · Havas New York · North America
• OMO Tag · OMO · Unilever · TBWA\RAAD · Lebanon
• 25 Days of Christmas · Virgin Media · Virgin · RAPP · United Kingdom
• Vist Xbox – the Birth of Gaming Tourism · Xbox · Microsoft · McCann London · United Kingdom
• Battle for Fun · M&M’s · Mars Wrigley Confectionery · BBDO China · China
• The Makeover of the Four Immortals · Master Kong Express Noodle · Master Kong · BBDO China · China
• 2019 Brand Strategy · Tmall · Alibaba · BBDO China · China
The shortlisted papers in the Effective Innovation category can be viewed here.
The WARC Awards are currently being judged by international senior figures from both brands and agencies.