Australia scores Ambient & Activation Grand LIA for Matilda Bay ‘Rejected Ales’ at LIA 2022; Australia wins 7 Gold, 7 Silver + 13 Bronze
Today, London International Awards (LIA), one of the world’s most prestigious Global Award Shows, continuing its tradition of a total focus on creativity is pleased to reveal its 2022 winners from across 27 disciplines. Australia has scored 28 Statues at LIA 2022 – one Grand LIA, seven Gold, seven Silver, 13 Bronze and attained nine Finalists.
Created for Creatives, LIA has the highest caliber of jurors from across the planet. All rounds of judging were done onsite in Las Vegas over nine days. Our judging process has no pre-judging. Each juror sees every piece of work in their respective Categories. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.
Says Dave Bowman, APAC head of creative at Google, Sydney and LIA Digital and Social Media & Influencers juror and Creative LIAisons Coach: “It was so wonderful to spend a week with a group of people so passionate about creativity and what it can make possible. I’m leaving inspired, challenged and excited about our industry. So, thanks again for having me here. I really loved it. As it turns out, I’m meeting one of my LIA mentees from last year, next week in Singapore face to face which will be awesome. She’s just got a new job and we’re staying in touch on all things creative.”
Howatson+Company was awarded the Ambient & Activation Grand LIA for Matilda Bay titled “Rejected Ales”. In addition, four different juries awarded them six statues for their work for Matilda Bay.
- Gold – Ambient & Activation – Beverages – Alcoholic for Matilda Bay titled “Rejected Ales”
- Gold – Ambient & Activation – Direct Marketing – Consumer for Matilda Bay titled “Rejected Ales”
- Gold – Non-Traditional – Beverages – Alcoholic for Matilda Bay titled “Rejected Ales”
- Silver – Evolution – Brand Action for Matilda Bay titled “Rejected Ales”
- Bronze – Package Design – Beers for Matilda Bay titled “Rejected Ales”
- Bronze – Package Design – Promotional Packaging for Matilda Bay titled “Rejected Ales”
- Bronze – TV/Cinema – Utilities for Belong titled “Second Life Phones”
- Finalist – Design – Naming for Matilda Bay titled “Rejected Ales”
- Finalist – Package Design – Use of Copywriting for Matilda Bay titled “Rejected Ales”
Additional Winners from Australia and New Zealand include (in alphabetical order):
AIRBAG
- Bronze – Production & Post-Production – Direction Campaign for Bonds – Bonds Total Package titled “A Portfolio For Your Assets”, “A Tacklebox For Your Tackle”, “A Wine For Four Pinot”, “A Bento Box For Your Three-Piece Sushi”, “A Game Plan For Your Boys”
Deloitte Digital
- Gold – Radio & Audio – Original Music for Suzuki Automotive titled “Land Shanties the Album”
- Silver – Radio & Audio – Automotive for Suzuki Automotive titled “Land Shanties the Album”
- Silver – Radio & Audio – Script Writing for Suzuki Automotive titled “Land Shanties the Album”
Eardrum, Sydney
- Silver – Radio & Audio – Original Music for Belong titled “A Love Song to the Internet”
FINCH, Sydney
- Gold – Branded Entertainment – Documentary Feature Film for NRMA Insurance titled “A Fire Inside”
- Bronze – Music & Sound – Original Music with Lyrics for UNHCR titled “The Reluctant Shanty”
Flux Animation, Auckland
- Bronze – Production & Post-Production – CGI Animation for Optus titled “Yuleglider”
- Finalist – Production & Post-Production – CGI Animation for Disney titled “From Our Family To Yours”
Host/Havas, Sydney
- Silver – Podcast – Public Service/Social Responsibility for Crime Interrupted titled “Crime Interrupted”
- Silver – Radio & Audio – Branded Content for Australian Federal Police titled “Crime Interrupted”
- Finalist – Branded Entertainment – Entertainment – Audio for Australian Federal Police titled “Crime Interrupted”
Leo Burnett Australia
- Bronze – Evolution – Brand Action for Suncorp titled “One House To Save Many”
- Bronze – Integration – Sustainability for Suncorp titled “One House To Save Many”
- Bronze – Transformative Business Impact – Sustainability for Suncorp titled “One House To Save Many”
- Finalist – Integration – Public Service/Social Responsibility for Suncorp titled “One House To Save Many”
Ogilvy Australia
- Bronze – Radio & Audio – Creative Use of Data for AAMI titled “AAMI Rest Towns”
- Bronze – Radio & Audio – Financial Services for AAMI titled “AAMI Rest Towns”
- Finalist – Radio & Audio – Use of Social Media for AAMI titled “AAMI Rest Towns”
- Bronze – Creative Use of Data – Real-Time Data for AAMI titled “AAMI Rest Towns”
- Finalist – Creative Use of Data – Data Integration for AAMI titled “AAMI Rest Towns”
- Finalist – Creative Use of Data – Data-Led Targeting for AAMI titled “AAMI Rest Towns”
Revolver, Sydney
- Silver – Production & Post-Production – Visual Effects for TAC titled “Only Protected For A Moment”
Rumble Studios, Sydney
- Bronze – Music & Sound – Sound Mixing & Editing for Tourism Tasmania titled “The Off Season”
Special, Auckland
- Gold – Non-Traditional – Public Service/Social Responsibility for Motor Neurone Disease New Zealand titled “David’s Unusables”
- Silver – Digital – Public Service/Social Responsibility for Motor Neurone Disease New Zealand titled “David’s Unusables”
- Bronze – Social Media & Influencers – Public Service/Social Responsibility for Motor Neurone Disease New Zealand titled “David’s Unusables”
- Finalist – Creativity In PR – Public Service/Social Responsibility for Motor Neurone Disease New Zealand titled “David’s Unusables”
The Hallway, Sydney
- Bronze – Health & Wellness – Craft – Music & Sound Design for Gotcha4Life Foundation titled “Boys Do Cry”
- Finalist – Radio & Audio – Adapted Music for Gotcha4Life Foundation titled “Boys Do Cry”
- Finalist – Radio & Audio – Public Service/Social Responsibility for Gotcha4Life Foundation titled “Boys Do Cry”
The Tuesday Club, Auckland
- Silver – Design – Use of Photography for NRMA Insurance titled “A Fire Inside”
- Finalist – Integration – Branded Content for NRMA Insurance titled “A Fire Inside”
Thinkerbell, Melbourne
- Gold – Ambient & Activation – Beverages – Alcoholic for Furphy titled “What The Truck?!”
- Gold – Non-Traditional – Experiential for Furphy titled “What The Truck?!
Says Barbara Levy, President of LIA: “The work from down under has always surpassed expectations. It is always fresh and unexpected. No wonder, Howatson+Company won the Grand LIA in Ambient & Activation this year. On top of the slew of statues from Australia, the winners from New Zealand, bagged quite a few awards as well. Well done!”
In total, 754 LIA statues and 230 finalists were awarded to 45 countries with the United States leading with 254 wins, followed by Germany with 81, the United Kingdom with 53 and India with 37 statue winners.
Of The Year Winners will be Announced on 8th November.
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
This year 21 Grand LIAs were awarded:
Howatson+Company, Australia was awarded the Ambient & Activation Grand LIA for Matilda Bay titled “Rejected Ales”
alma DDB, Miami was awarded the Billboard Grand LIA for Pepsi – Better With Pepsi titled “Burger King”, “McDonald’s”,”Wendy’s”
DDB México, was awarded the Creative Use of Data Grand LIA for Gahr We Capital titled “Data Tienda”
Jung von Matt DONAU, Vienna was awarded the Creativity In PR Grand LIA for Vienna Tourist Board titled “Vienna Strips on OnlyFans”
Ogilvy Honduras, Tegucigalpa was awarded the Creativity In PR Public Service/Social Responsibility Grand LIA for Grupo Estratégico PAE titled “Morning After Island”
L&C New York, was awarded the Design Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
DDB México, was awarded the Digital Grand LIA for Gahr We Capital titled “Data Tienda”
L&C New York, was awarded the Evolution Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
IMPACT BBDO, Dubai was awarded the Health & Wellness Grand LIA for TENA titled “Despair No More”
Area 23, An IPG Health Company, New York was awarded the Health & Wellness – Craft Grand LIA for Lil Sugar – “Master of Disguise Campaign”
Scholz & Friends, Berlin was awarded the Health & Wellness Public Service/Social Responsibility Grand LIA for Johanniter titled “Anti Look – The Life-Saving QR Design”
Ogilvy India, Mumbai was awarded the Integration Grand LIA for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
IMPACT BBDO, Dubai was awarded the Non-Traditional Grand LIA for AnNahar Newspaper titled “The Elections Edition”
McCann Stockholm, was awarded the Online Film Grand LIA for Swedish Food Federation titled “Eat a Swede”
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical Grand LIA for Eyedar titled “Eyedar”
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical – Craft Grand LIA for Disease Awareness titled “The Unwearable Collection Campaign”
alma DDB, Miami was awarded the Print Grand LIA for Pepsi – Better With Pepsi titled “Burger King”, “McDonald’s”, “Wendy’s”
VIRTUE Worldwide, New York was awarded the Public Service/Social Responsibility Grand LIA for Polycam x UNESCO titled “Backup Ukraine”
FCB Chicago, was awarded the Radio & Audio Grand LIA for Walmart titled “Bedtime Stories”
L&C New York, was awarded the Transformative Business Impact Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
Ogilvy Group Thailand, was awarded the TV/Cinema Grand LIA for Voiz titled “The Innocent Eyes”, “Left and Right”, “The Battle”, “Contact Lens”