Hotly debated OnlyFans billboard gets an outfit change via Wildlings and ClothingPlease.com
The controversial billboard featuring Aussie OnlyFans star Savanah (w.c.savage), which prompted thousands of community complaints, an investigation from Ad Standards Australia, and global media attention is set to get a makeover this week, with ClothingPlease.com ‘donating clothing’ to cover up the bikini clad model.
Instead of directing people to OnlyFans, the billboard will be modified, sending all web traffic to ClothingPlease.com – encouraging people to recycle their clothing via the ClothingPlease drop off boxes and stop them going to landfill.
ClothingPlease.com, CEO, Mark Keay, said: “When we heard people thought Savannah was in need of some clothing, we were only too happy to help out.”
“ClothingPlease.com is a business that collects, recycles, and reuses unwanted clothing. Giving them to families and those people doing it tough. We have also diverted over 37.6 million kilos of clothing away from landfill.”
Savannah said: “Hopefully this can help ClothingPlease.com collect and recycle more clothing and stop them going to landfill. I’ll certainly be giving my clothing to ClothingPlease to recycle. As for my fans, they still know to go to @w.c.savage to see me without my clothes.”
The Creative Partners at Wildlings said of the stunt: “Whilst we’re not, ahem, personally familiar with Ms. Savage’s work, she still has thousands of subscribers who very much admire her unique brand of videography. With her fan base and media interest growing by the day, we saw a great opportunity to allay her brand with that of clothingplease.com.”
The billboard modifications will be installed on Tuesday, 9th May 2023.
This made me laugh so much. What a perfect partnership. Well played.
Great way to hijack the publicity train and appease all the backlash she was getting. Clever idea
Could this be any more perfect!
so good. #slay
Brilliant. Well done peeps.
Absolutely love it.
So epic!!! Funny & cleever.
This is everything. Can we please have rolling outfit changes each week?
Great idea, can we see the credits. Love to know who’s brain this popped out of.
Yeah I dont know if the public will see this in the same way the creative community here does. Call me sensitive but I see a plus size model being told to put some clothes on please.
But what about that layout tells you what Clothing Please is/do? They could be a conservative group for all a commuter knows…
The ‘we heard she was in need of some clothing’ gag is contained wholly within this article, not even the QR code takes you somewhere that makes it pay off if you were familiar with what was printed previously.
Couldn’t agree more. As a bill board it’s completely ineffective. As an award case study video it will probably clean up, at least here.
Web traffic to clothingplease.com, record clothing donations, and A LOT of earned media suggests it’s been very effective.
Welcome to the new world of advertising.
Finally the breakthrough we’ve all been waiting for. This might just spell a new age in advertising.
Truly ground breaking.