Hearts & Science Perth launches ECU’s 2023 brand media campaign

Hearts & Science (H&S) Perth secured the media account for ECU as part of their major agency review and tender process in late 2022 and has been tasked to handle all traditional and digital media planning and buying for the organisation, as it embarks on its transformation agenda. Along with their agency partner Rare, both teams have been working closely with the entire ECU marketing team, over the past four months, to bring 72&Sunny’s brand vision to life, through attention grabbing media placements in Perth and the southwest of WA.

Joe Purdy, Head of H&S WA, said: “ECU has a bold creative vision for the education sector, and 72&Sunny has done a remarkable job of translating this into a brilliant campaign and brand platform that will resonate with audiences. We’re very grateful for the opportunity to work with such a great team at ECU, as well as our agency partners at Rare, and 72&Sunny. A special mention to Julia Turner, Jo Draper and Andrew Dunbar for their continued collaboration and desire to create a real partnership with all agencies.”

The campaign launched on May 1st across TV (metro and regional), Cinema, Radio, a comprehensive out of home footprint and a multitude of digital channels, putting attention grabbing video at the centre of the strategy. Simultaneously the ECU, Rare and H&S teams have launched a sophisticated dynamic remarketing campaign designed to convert interest into action via dynamic display and social advertising.

CEO Jane Stanley, said: ‘At Hearts & Science we’re building an exceptional national agency and our Perth offering is a key part of this journey ahead. This campaign is another example of the strength of our proposition in the market’.