Guest-map your way to brand success with Kim McKay at State of Social ‘21

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Guest-map your way to brand success with Kim McKay at State of Social ‘21

Turn your guest experience into a gem with KlickX’s Kim McKay.


UX. CX. It’s all about the X-factor. And Kim McKay is coming to State of Social ’21 to help you create a guest experience map (GEM) that transforms your brand’s impact and influence.

Queen of kick-ass creative collaborations, Kim McKay.
As the founder and director of Klick X, McKay is the driving force behind one of the region’s most awarded communications agencies – a creative collective harnessing the unexpected to boost brand influence.

She has pioneered ground-breaking, multi-channel campaigns for a host of big-name brands. Think Air New Zealand, Contiki, Six Senses Resorts, Taylors Wines and Tourism & Events Queensland.

McKay’s Guest Experience Map (GEM) Masterclass.
The whole Kick X ethos revolves around a self-evident truth: everything we do as marketers is about people. People must be at the centre of every decision. Insight-led ideas always win.

In her GEM workshop, packed with inspiring insights and case studies, you’ll discover how to design experiences for maximum impact. Learn how to use best-in-class tools, principles and mindsets to create strategic breakthroughs with your guest experience. Better understand your guests and create experiences that satisfy their highest value wants and needs, all while playing to your strengths.

McKay joins Bonfire’s award-winning Gabe Mach and podcasting pacesetter Zach Kangelaris on the State of Social ‘21 Day Two menu – you have 12 interactive workshops to choose from. Find out who else will be at Optus Stadium on 24 and 25 August.