Glide Agency wins competitive pitch for Perth Zoo’s digital strategy account

Following a competitive tender, Glide Agency has been appointed to help optimise Perth Zoo’s digital strategy.

Perth Zoo is emphasising digital’s role in the attraction marketing arena by consolidating its partnership with marketing ROI agency, Glide.

By leveraging paid digital channels with creative-led offline advertising, Perth Zoo has been able to connect with new audiences and continue to build loyalty with key demographics – a significant challenge for attraction and event based businesses over the past year.

Danielle Henry, Media, Marketing and Communications Manager, said: “We’ve worked hard over the past 12 months to attract new audiences and retain our loyal Zoo visitors. Building on the recent surge in bookings, the Zoo is ideally positioned to capitalise on local and interstate tourism and we are looking forward to seeing how Glide can add value to that.”

“Glide is honoured to be entrusted with the digital strategy of such an icon in the Perth market. Their dedication to showcasing the natural world and commitment to conservation research, is a unique privilege.” says Glide CEO, Es Chandra. Campaigns are planned to commence in the new financial year.