Perth-based digital marketing agency Glide Agency announced their new brand at an event with attendees from across a wide range of sectors recently.
In light of Glide’s focus on delivering measurable return on investment for its clients, they introduced their new brand: “Glide: The Digital ROI Agency”.
“Our new updated branding reflects our data-driven focus, and our place in the forefront of technology for insights and results,” said Glide founder and CEO Es Chandra. “It reflects what makes us different, what matters to us and our strategy for growth.”
“Many clients have come to us talking about their struggles with spending money on marketing for marketing’s sake. Our focus is return on investment; if it doesn’t lead to measurable benefit, we won’t do it. Good digital marketing balances creativity and a people-focus with accountability, transparency and data, and that’s what we provide clients at Glide: the Digital ROI agency.”
The launch was part of Glide’s first event for the year, themed on “2020 Vision”, with learnings about global growth trends in the digital sphere, the face of modern advertising, and a snapshot of how advertisers are reaching Australian consumers online.
Chandra presented data on consumer behaviour trends, the rapid growth of e-commerce, and the latest changes and trends in marketing such as artificial intelligence and content personalisation. Attendees also learned applicable key takeaways such as building emotional connections with their brands, adoption of an ROI-based marketing model, and using tech to enhance campaigns.
“The digital world can be confusing and it’s not easy to keep your finger on the pulse while running your business” said Chandra. “Glide plans to host ongoing events throughout 2020 and beyond, to help businesses and organisations understand how to better reach and appeal to their customers..”