Glide Agency helps Old Young’s smash records with $2.7 million equity crowdfunding raise

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Glide Agency helps Old Young’s smash records with $2.7 million equity crowdfunding raise

Old Young’s Distillery, located in Western Australia’s Swan Valley region, made history by achieving the biggest equity crowdfunding raise in Australia this financial year, reaching their maximum raise target of $2.7 million on Birchal in just 23 hours.


Before the offer was launched, Glide Agency’s tailored digital strategy generated over 3,200 expressions of interest (EOIs), which helped Old Young’s Distillery close out their maximum target 24 hours before launching to the wider public.

This was the fastest ever $2 million raise in Western Australia, and the largest alcohol raise in Australia.

During the ‘expressions of interest’ phase of the raise, Old Young’s Distillery won several awards at the Icon of Gin awards in London, which generated considerable interest among potential investors. The Distillery also achieved a revenue of $5.3 million in 2022.

James Young, the founder and CEO, expressed his gratitude for the overwhelming support received during the raise.

“I’ve been speaking to investors throughout this process and so many of them have followed us right back to when we launched in 2016!

“To raise this amount of money in such a short time in tricky economic times is a testament to the creativity and passion we bring to work every day. I’m so excited for our plans and to have 855 new investors to share that ride with!”

The money raised will be targeted to help supercharge The Juniper Society’s database of paying members up to 10,000 gin lovers per month.

And finally, Young is planning to build a monumental building in the Swan Valley he describes as a ‘Cathedral of Gin’.

He is already working with some of the Australia’s and the world’s top architectural firms, whose designs will compete to win the project.

Digital Advertising: Mike Atkinson and Will Marsh of Glide Agency
Public Relations: Drew Lambert of DL Comms
Equity Crowdfunding Platform: Birchal
Creative Agency: Hypnosis Creative Agency
Production Company: Beautiful Pictures