Glide Agency equity crowdfunding campaign rockets to $3M in 3 days for Thrive business app

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Glide Agency equity crowdfunding campaign rockets to $3M in 3 days for Thrive business app

Digital ROI agency Glide, was appointed to assist Thrive, a new Australian business startup which took only three days to reach its maximum total of $3 million dollars raised, becoming a major story in the financial press.


Thrive aims to disrupt the fragmented $57 billion SME market, by offering a single integrated digital account. The product is ideal for the 2.3 million businesses in Australia frustrated by the burden of constant admin. Thrive will offer a full suite of AI driven digital finance services to help SMEs win back time and money. Glide utilised its now extensive experience on the Birchal equity crowdfunding platform through a Facebook paid media campaign, that saw the ‘raise’ catch fire and deliver record breaking results for both Birchal and Glide.

“Mike Agnew and the entire Glide team were incredible to work with. They helped us promote our crowdfunding campaign and smashed all records, including being the largest and fastest raise with $3 million invested in 3 days. The Glide team went above and beyond, ensuring all the creative and target audiences were agreed well in advance.” said Michael Nuciforo, Thrive CEO and founder.

The Glide Agency was selected by the Melbourne based Thrive founders to turbocharge the raise by attracting investors in the expression of interest and investment phases. Many of the early investors were SME managers themselves who could see its potential in the fintech space. As with other raises, the Glide ECF team tested and optimised the messaging and audiences to get maximum efficiency from acquisition and conversion.

“$3M in three days is a spectacular result for our client and we couldn’t be more happy for them… and well done team Glide,”  said CEO, Es Chandra.

Thrive will launch shortly and expects to sign up 247,000 businesses over its first five years of operations.