Get people sharing with POLY’s Josh Gurgiel and the SA Tourism Commission’s Lily Hoffmann

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Get people sharing with POLY’s Josh Gurgiel and the SA Tourism Commission’s Lily Hoffmann

From FOOH (Faux Out of Home) ads to viral videos, we’ve all witnessed unstoppable, improbably sharable social campaigns. It’s a special kind of digital marketing alchemy. And State of Social ’24 got two workshops lined up that’ll help you conjure your own.


So You Want a Viral Video Strategy? It Starts With… w/ Lily Hoffmann
When Hoffmann brought her journalistic storytelling smarts to the South Australian Tourism Commission, she transformed their stuttering social media strategy with a video-first approach that’s won hearts and minds (and the 2023 AMI National Marketing Excellence Award for Social Media Marketing).

In her workshop, she’ll equip you to go beyond the quest for views and a viral flash in the pan. To gain broader brand awareness. To achieve deeper brand salience, including with younger audiences. From convincing your boss to invest in video, to the value of both evergreen and trending video content, you’ll leave empowered to assess your video strategy and take it to the next level.

Give Us Your Faking Attention: The Rise and Faux of Fake OOH w/ POLY’s Josh Gurgiel
Gurgiel was the media planner behind film franchises like The Hunger Games and Star Wars. He was Head Media Thinker at Thinkerbell. Now, at POLY – oOh!media’s new creative and content innovation hub – he’s inspiring advertisers and agencies to push the creative boundaries of Out of Home (OOH) to capture more attention. And he’s coming to SOS24 to inspire you too.

The rise of FOOH (giant eyelashes in the London Underground, giant handbags on the streets of Paris, a giant Barbie breaking out of her box in Dubai) is blurring the lines between viral video and OOH, online and oine, reality and CGI fantasy. Is FOOH eective, or just a fad? What does it mean for social marketing and OOH advertising? And where next? Find out with Gurgiel.

Hoffmann and Gurgiel join a host of fellow alchemists on SOS24’s customisable program of workshops. Which ones will you attend on Day Two? You will be at Optus Stadium for Day Two of SOS24, won’t you?

When: 27 & 28 August 2024
Where: Optus Stadium Perth