Finalists for Marketforce, Southern Cross Austereo, Nova Entertainment Perth and The Brand Agency at New York Festivals
Marketforce has scored four finalists at the shortlist stage of the 2019 New York Festivals Advertising Awards.
It received two finalists for Telethon Speech and Hearing ‘Designer Hearing’ in Package & Product Design and two for Mindarie Regional Council ‘Face Your Waste’ in Package & Product Design and Positive World Impact.
Southern Cross Austereo Perth has been shortlisted in Audio/Radio for WAAPA ‘Copyright Infringement’. Nova Entertainment (Nova 93.7) has also been shortlisted in Audio/Radio for Absolutely Adult ‘XXXmas’.
The Brand Agency’s ‘Hungry Puffs’ for Foodbank WA is also a Finalist in the Positive World Impact category.
Australia has a total of 64 finalists. Cummins&Partners leads the Australian agency pack with nine finalists including three for MADC ‘Meet Grant’, three for The Australian Red Cross Blood Service ‘She Gives Birth, You Give Blood’ and three for Specsavers ‘The Error Ridden Ad’. BWM Dentsu Sydney has scored the second highest amount of finalists with seven for The ALS Association ‘Project Revoice’. Naked Comms has scored six finalists with five for RMIT University ‘Sans Forgetica’ and one for Gidget Foundation Australia ‘Bunny Books’.
The 2019 finalists are from entries submitted from 62 countries across category 20 groups including: Activation & Engagement; Audio/Radio; Artistry & Craft in Advertising; Avant-Garde/ Innovative; Branded Content/Entertainment; Creative Marketing Strategy/Effectiveness; Collaborations & Partnerships; Direct & Colleterial; Design; Digital/Mobile; Film (Cinema/Online/TV); Film Craft; Outdoor; Package & Product Design; Print; Positive World Impact; Public Relations; Social Media & Influencer; Sports; and Student.
“We’re thrilled with the calibre of this year’s innovative entries deserving of recognition,” said Susan Glass Ruse, executive director, New York Festivals Advertising Awards. “It’s really exciting to see our new categories providing a modern roster to honour cutting-edge work in step with global trends.”
2019’s revised and newly created categories cover breakthrough work that reflects the full spectrum of creativity and innovation in the industry today. New category groups including Positive World Impact, Artistry & Craft in Advertising, and Collaborations & Partnerships saw a robust number of entries achieve Finalist status and move on to the medal round.
The 2019 Grand Jury comprised of 400+ creative directors, executive creative directors and chief creative officers from 65 countries determined the finalists through two-rounds of online judging sessions and a live collateral judging session.
Heather Abrams, associate executive director, New York Festivals Advertising Awards said: “NYF’s Grand Jury, recruited from top global agencies and leading boutique shops from Argentina to Vietnam, all play a pivotal role in the selection of the World’s Best Advertising. Their process results in exciting creative work moving on to the Executive Jury round.”
Finalist entries will progress to the live judging rounds with the 2019 executive jury, an elite group of global CCO’s and other top agency creatives. The executive jury will convene in New York City on Monday April 29th – May 3rd for five rounds of judging to select Third Prize, Second Prize, First Prize, Grand Award and Best of Show award-winning entries. All film craft finalists will be judged on April 30th and May 1st by the film craft executive jury, comprised of respected film industry experts dedicated to the quality and aesthetics of the film making process.
The New York Festival Advertising Awards 2019 competition winners will be announced the week of May 13th.