Four Australian-based creatives have teamed up to create Branducopia – a new digital and print guide to business that will teach founders and entrepreneurs how to DIY everything from accounting and advertising to HR and PR, or put them in touch with a vetted professional who can DIB (do it better).
Starting a business in 2024? According to the ABS, there’s a 1 in 4 chance a new business will shut up shop before the end of the year.
Is it worth the risk? What if there was a team of learned advisors to guide new business owners at will, like their very own personal Doc Brown, Ford Prefect, or Albus Dumbledore? It might sound magical, but it’s not a total fantasy.
Born out of a desire to make business education accessible and affordable, founder Alysha Anema of Anema Designs (WA) has teamed up with Jess Hallett of Studio Yessi (VIC), Thuc Do of Fiction Agency (TAS), and Angelo Salerno (NSW) to launch Branducopia and share her little black business book for less than the cost of a coffee a week.
Says Anema: “As a business owner myself, I know there’s no university degree or course that will teach you how to survive in business. Believe me, I’ve looked. The learning curves are steeper and more numerous than any job, and many of us don’t know where to start. Most businesses know they need to build a stand-out brand, it’s the how that trips them up. That’s why I created Branducopia.”
The cost of starting a small business is approximately $34,000 on average with 20% closing within a year of operation. A cost of $2.5bn to the economy, being shouldered largely by SMBs.
With rising operating and living costs, sky-high rates for premises (at home or otherwise), and the after-effects of a global pandemic still at play, doing business isn’t about to get any easier.
Says Anema: “When pressure like that hits, businesses often throw what little capital they have into expensive programs, products, or coaches for little return. The truth is there’s a lot of cowboys out there. We’re flipping that old business model on its head. Instead of investing thousands on one expert, we’ll provide you with an entire community of true professionals who are top of their respective fields.”
The first edition launches in March 2024 and will offer access to a range of accompanying online resources including video tutorials, expert Q&As, and special guest masterclasses. Some of the experts already in the book are Brendan Lobo of Lush the Content Agency, Jacqui Naunton of White Deer Design, and Megan Black of IM Business Solutions.