Flare + Marketforce join forces to create digital journey to lure national and international business events to Perth
Content agency, Flare, and the digital team at Marketforce have combined to deliver a personalized digital planner for Business Events Perth.
Business Events Perth is tasked with securing business events to generate social and economic benefits for the people of Western Australia. It’s been a challenging time with COVID-19 shutting down the borders.
Flare was commissioned to create a modern sales device to excite and engage interstate and overseas event planners and remind them of the splendid opportunities in WA post COVID-19.
“This is a wonderful example of the creativity across our agency – from the video production to the data collection and technical digital journey,” said new Marketforce Managing Director, Dixie Marshall.
The virtual tour also takes the user into the beauty of Western Australia’s regions, where the user can experience three UNESCO world heritage listed sites, including the world’s largest fringing reef, taste gourmet delights and wine in Australia’s most awarded fine wine region, and snap a selfie with the Quokka.
“This campaign will keep Western Australia front of mind for business event planners on Australia’s east coast, as confidence continues to grow in the national business events industry. Our campaign shows that business events don’t all have to be the same and when business visitors come to Western Australia, they have an unparalleled and unique experience.” said Business Events Perth Chief Executive Gareth Martin.