Firefly360 launches new website and campaign for ClearVue targeting North America + Europe

Local smart solar glass innovator, ClearVue Technologies is preparing to push into the key markets of Europe and North America to raise awareness for its smart window products via a new website and campaign via Firefly360.

Firefly360 has launched the newly branded website clearvuepv.com with a digital campaign being launched globally to raise awareness for its smart window products amongst key construction industry decision-makers, including architects, façade engineers and sustainability specialists in each region.

Andrew Mathwin, Managing Director of Firefly360, said: “bringing such an innovative product into key markets of North America and Europe is an exciting step for a innovation that could truly change how buildings function and power themselves.

“With many jurisdictions in Europe and the US now setting aggressive nett zero targets and deadlines for their buildings the focus of our campaign is to demonstrate that this technology exists, and to the naked eye it looks like any normal window.

“The idea that solar windows can convert buildings into giant solar panels is compelling and exciting for us to be able to tell the world.”

Lance Wheeler from the National Renewable Energy Laboratory in Colorado estimates houses and office buildings account for 75% of electricity use in the United States, and 40% of its energy use overall.

ClearVue says: “that its products also have the potential to add efficiency to automobiles, public transport, agriculture and mobile electronic devices.”