Following a rigorous round of online judging by 122 industry experts, The Communications Council has today announced that 99 finalists, from 25 agencies on behalf of 44 clients, have made it into Round Two of the 2019 Australian Effie Awards.
The Brand Agency and Marketforce each have finalists in two categories.
The Brand’s ‘Hungry Puffs’ for Foodbank WA is a finalist in Not For Profit Organisations and Best Smaller State Campaign.
Marketforce’s ‘We Give It To You Straight’ for Alinta Energy is a finalist in Other Services and Best Smaller State Campaign.
Meerkats and media agency Match & Wood also have a joint finalist in Best Smaller State Campaign for Brownes Dairy ‘Stay Chill’.
BMF Sydney leads the agency pack with a total of 11 finalists, followed by whiteGREY and CHE Proximity with 10 finalists apiece.
Finalists will now compete for effectiveness awards across 26 categories, assessed by a team of 52 senior marketers, consultants and researchers.
Says Colin Wilson-Brown, chairman of judges: “I’d like to thank the first round judges for their time, insights and scrutiny. To see such a high number of finalists progress sends a strong message around the value of the work being delivered by our industry. The next round takes that further, with cases and results assessed by panels of senior marketers, providing a client perspective on how agency work is driving business performance.”
The Effie winners, Effective Agency of the Year, Effective Advertiser Award, and Grand Effie will be announced at a presentation in Sydney on Thursday 5 September. Tickets are available for purchase here.
The Effies are jointly presented by The Communications Council and the Australian Association of National Advertisers (AANA) in association with Think TV. Other sponsors and supporters include Ad Standards, Displayground, Healthcare Communications Council, KPMG, Shootsta and UnLtd.