Finalists for the 43rd AWARD Awards have been announced today with five entries from Western Australia making the cut. These are now in the running for higher honours at the live-stream award ceremony on Friday 20 May 2022 – 1pm Perth time.
Wunderman Thompson Perth has three finalists this year – in the radio category for their West Australian Ballet “Dracula at Crown” campaign and individually for the “Bloody Mary” spot from the same series. They are also a finalist for “The Cold Campaign” in the Purpose/Charity category. Block Branding are a finalist in the Craft – Typography category for their “The Avocado Collective” work and in the Photography for Design category for Karrinyup Fresh Market & Cafe Terrace.
A full list of finalists can be accessed here.
By category, agencies with the most finalists include:
Advertising – DDB Sydney with 24; The Monkeys Australia with 16; CHEP Network and Special Australia with 11; Clemenger BBDO Melbourne and M&C Saatchi with 10; Thinkerbell with 8; Clemenger BBDO Sydney, Leo Burnett Australia, Ogilvy Sydney, Wunderman Thompson with 7; Special New Zealand and The Tuesday Club with 6.
Design – Bear Meets Eagle on Fire and DDB Sydney with 5; Innocean Worldwide Seoul, Leo Burnett Australia and Special Australia with 3; and BMF, Ogilvy Sydney, Saatchi & Saatchi, Special New Zealand, and TBWASydney with 2.
Craft – FINCH with 32; DIVISION with 16; Good Oil with 11; DDB Sydney and Revolver with 7; Bear Meets Eagle on Fire, CHEP Network, Rumble Studios, Sonar Music, The Monkeys Australia with 6; Rabbit and The Editors with 5; and ARC EDIT, Eight, Howatson+Company, and Scoundrel with 4.
Film & Entertainment – BMF with 9; DDB Sydney with 8; Special Australia and The Monkeys Australia with 6; Bear Meets Eagle Fire with 5; Innocean Australia with 4, CHEP Network and Ogilvy Thailand with 3; and FINCH, Forsman & Bodenfors Singapore, GREYnJ UNITED, Heckler, Howatson+Company, M&C Saatchi, R/GA, Saatchi & Saatchi and The Tuesday Club with 2.
Innovation – CHEP Network, Leo Burnett Australia, and M&C Saatchi with 2; and Clemenger BBDO Melbourne, DDB Sydney, Ogilvy Sydney, Saatchi & Saatchi, and TBWANew Zealand with 1.
Media – DDB Sydney with 5; Thinkerbell with 3; CHEP Network, Clemenger BBDO Sydney, Saatchi & Saatchi with 2.
Purpose – The Monkeys Australia with 13; Leo Burnett Australia with 5; Saatchi & Saatchi, Special New Zealand with 3; Wunderman Thompson with 3; BWM Isobar, Coffee Cocoa Gunpowder, FINCH, M&C Saatchi, and Ogilvy Sydney with 2.
Strategy – M&C Saatchi with 4; DDB Sydney, R/GA, Special New Zealand, and VMLY&R with 2.
The AWARD Awards ceremony will take place virtually via a live-stream on Friday 20 May 2022 31pm (Perth time). Register to stream it here.
From 16-18 August, AWARD will also host ‘This Way Up’: Australia’s Advertising Festival of Creativity – a three-day feast of events in Sydney that will celebrate the very best in creative thinking in Australia and around the world. An in-person cocktail function will be held as part of the festival to celebrate this year’s AWARD Award winners. The Special Awards categories will also be announced at the festival, with more detail announced in coming weeks.
Chairs for the AWARD Awards juries are:
Craft in Motion – Steve Rogers, Revolver
Culture – Jo Wallace, Wunderman Thompson, UK
Design – Andy Thomas, Re Agency
Digital – Beth O’Brien, The Monkeys
Film – Micah Walker, Bear Meets Eagle On Fire
Impact – Jo Shoesmith, Amazon, LA
Life-Changing – Simon Bagnasco, Saatchi & Saatchi
Media Thinking – Laura Petruccelli, GS+Partners
Press, Poster and The Dark Arts – Selena Mckenzie, Tellart, Amsterdam
Sound – Damon Stapleton, The Monkeys Aotearoa, NZ
Strategy – Pieter-Paul von Weiler, BetterBriefs
A full list of judges can be found here.