Feminist author Clementine Ford delivers a very important PSA on consent via The Royals
Independent creative agency The Royals has joined forces with feminist author Clementine Ford to end all the confusion surrounding consent and… milkshakes.
The social video, titled ‘Consent is a Conversation’, is shot in a diner – a not-so-subtle nod to the government’s recent Respect Matters campaign.
Today, the video launches via Clementine Ford’s Instagram profile and aims to open up the conversation about consent in a way that’s uncomplicated and free from milky metaphors.
Says Ford: “We don’t need metaphors or complicated analogies to explain consent. In fact, the easiest way to understand consent is to talk about it. It’s a dialogue between sexual partners that prioritises respect and wellbeing, and this shouldn’t be hard for people to understand. Consent is an ongoing conversation, and we hope that by doing this we encourage people to start having that conversation.”
With a three-day turnaround from idea to going live, the project was a labour of love for all involved.
Says Mads Catanese, copywriter at The Royals: “Sexual consent is a conversation, and for too long, it’s a conversation that we haven’t been having. Now that the topic of consent has the microphone, we must create messages that are concise and clear.”
Says Izzi McGrath, art director at The Royals: “We’ve previously worked with Clementine through our client Wild Secrets and know how passionately she feels about the topic. We loved working with Clementine to create ‘Consent is a Conversation’ and hope Australians of all ages find it a valuable contribution to the national conversation.”
Executive Creative Director: Stu Turner, The Royals
Creatives: Clementine Ford, Mads Catanese, Izzi McGrath
Producer: Aaron Rocca
Cinematographers: Joel Egan, Tavis Pinnington
Sound Operator: Tim Smith
5 Comments
This is seriously good. I hope this gets the eyeballs it deserves.
The milkshake thing was terrible. This video is far more clear and to the point. But I don’t think a video message from feminist author Clementine Ford will change how men (or young men) think about consent. They probably won’t even see it.
This is the best take on it…https://www.youtube.com/watch?v=pZwvrxVavnQ
It sets the parameters and defines them clearly. Young men can’t claim ignorance now.
This should be picked up by mainstream media and discussed far and wide to drive the point home. (Royals, if you’re listening?)
This has done what the government ad should have done yet failed to do. And that is to be direct and to the point.
A serious topic presented with power. So hats off to the Royals, the Director and Clementine Ford.
As for the divisive nature. Not everyone knows who she is. But honestly, if you argue with the points she makes here you need to get in the bin.
Sorry “Still reckon”, but I don’t think the tea analogy is any better. Why do we keep coming up with analogies? It only takes us one step further away from the topic we need to address.