Capitalising on the successful $1 million equity crowdfunding marketing campaign for e-bike startup Tiller Rides, Glide: The Digital ROI Agency are leveraging their expertise for clients of Birchal, a new equity crowdfunding platform reinventing venture capital by connecting investors with business ideas they love.
Changes to government legislation in early 2018 have made it much easier for Australian companies to raise investment from the general public. As one of the first platforms to operate under the new rules, Birchal makes the process of investment simple and fast, so that virtually anyone can invest in the startup ecosystem.
From the perspective of startups and SMEs, equity crowdfunding means that rather than founders of the next unicorn sleeping on floors in Silicon Valley, they can reach untapped markets for capital investment and grow like never before.
Birchal and Glide Agency are working together with startups Australia-wide so they can raise the capital these new businesses need to turn their vision into fruition, through raising awareness, engagement and excitement among investors.
“We’ve worked with many clients in this space now, and our specialist knowledge means we can tell a great brand story, engage audiences and turn interest into investment,” says Glide Agency CEO Es Chandra. “We love empowering startups to succeed, and we’re delighted to be part of that journey.”