Equilibrium partners with FRINGE WORLD to develop festival app

Equilibrium has partnered with FRINGE WORLD to design and develop a world-class app, which is guaranteed to become a ‘must’ download for all Fringe audiences.

The app was designed to reflect the vibrancy of Fringe and to enhance the customer experience before, during and after the festival, and increase engagement and ticket sales for what has become the third largest Fringe festival in the world.

For customers it is now super easy to find a show, get personalised recommendations and book tickets. There’s no longer a need to queue at a box office or scramble to find paper tickets – the app does it all.

ARTRAGE CEO, Sharon Burgess, said the app – made possible through support from Woodside – is the most ambitious of any Fringe festival and will be a game-changer for artists and customers alike.

“For our artists, the app allows the flexibility to get their shows on sale as soon as they need, add new sessions due to popular demand or even change their images in an instant – all of which we were unable to achieve with a printed guide.

“The team from Equilibrium have been an absolute dream to work with, and we are extremely grateful for their enthusiasm, technical expertise and creative collaboration throughout the process,” she said.

Equilibrium Managing Director, Warren Gibbs, said he was exceptionally proud of what his team had produced over an 18-month journey, that included extensive user research during last year’s festival.

“Whilst the core focus was on enhancing the festival-goer experience, the platform has a number of complexities including integrating and exchanging data with third party systems to enable bookings and festival navigation, as well as providing personalised experiences and information to users.

“The design process has been very ‘Fringe’ with some innovative features including ‘shake-to-search’ functionality for people that find the vast array of shows somewhat overwhelming.

“We can’t wait to see how the app will enhance the experience for the tens of thousands of Western Australians who flock to the festival each year,” said Gibbs.