Effies 2020 The Work Behind The Work: a look under the bonnet of Australia’s most effective ad campaigns

Come and take a look under the bonnet of two of Australia’s most effective and highly-awarded campaigns of 2020 when Advertising Council Australia and ThinkTV present Effies 2020 The Work Behind The Work.

This free program of two live and interactive webinars on 3 and 4 December will give unique insights into the creation of campaigns for ALDI Australia by BMF and NRMA Insurance by The Monkeys, and give you the opportunity to ask your questions in an entertaining and relaxed online setting.

At the 2020 Effie Awards on 30 October, BMF was awarded the Grand Effie for ALDI Australia, which received the Effective Advertiser Award for the third consecutive year. The Monkeys was crowned the 2020 Effective Agency of the Year.

You’ll hear from the people directly involved in creating these award-winning campaigns, while acclaimed effectiveness guru Rob Brittain will present exclusive insights from the Australian Effie Database.

Click here for free registration.

Session One

Thursday 3 December 2020

Time: 12.00pm to 1.00pm AEDT

Effective Advertiser Award / Grand Effie Winner: ALDI Australia / BMF

 Hosts: ACA Board Member Lindsey Evans, Founding Partner & CEO at Special Group Australia; Steve Weaver, Director of Research, Insights & Education, ThinkTV

Session Two

Friday 4 December 2020

Time: 12.00pm to 1.00pm AEDT

Gold Winner / Effective Agency of the Year: NRMA / The Monkeys

Hosts: ACA Board Member Laura Aldington, CEO Host/Havas; Steve Weaver, Director of Research, Insights & Education, ThinkTV