Rare and 303 MullenLowe Perth have scored finalists at the 2020 Australian Effie Awards, presented by The Communications Council.
303 MullenLowe’s finalist is in the Government category for Alcohol. Think Again ‘You Did It When You Were My Age.’
Rare’s is in the Use of Data category for Bedshed ‘The Bedroom Report.’
Rare Director of Strategy and Planning, Richard Beards, said ‘The Bedroom Report’ was an industry-first research study into Australia’s bedroom habits.
“Data revitalised Bedshed’s understanding of customers, provided rich content for an integrated marketing campaign and generated insightful conversation starters for Bedshed’s sales experts. Underpinning the ‘No one’s better in the bedroom’ proposition, Bedshed’s campaign delivered sustained sales growth, stronger margins, an increase in gross profit and exceptional ROI.”
Overall, The Communications Council has announced 88 finalists from 24 agencies on behalf of 36 clients have made it into the final round for this year’s awards.
See the full list of Finalists HERE.
Chair of Judges, Colin Wilson-Brown said: “A big thank you to all the first round judges for their tireless and vital contribution to this year’s Effies. We all know what an enormously difficult year this has been, so to welcome so many worthy finalists into Round Two sends a very positive message about the value of the work our industry continues to produce despite very challenging circumstances. Cases and results will now be assessed by panels of senior marketers, putting an important lens over how agency work is driving business performance.”
The Effie winners, Effective Agency of the Year, Effective Advertiser Award, and Grand Effie will be announced on Friday 30 October.