Network 10 has made a strong start to 2020 launching the year early with I’m A Celebrity…Get Me Out Of Here!
“We are thrilled with the launch result last night both nationally and locally,” said 10 Perth General Manager Paul Townsend (pictured). “It was an impressive start launching one week earlier than last year which resulted in number 1 in under 50s.”
Nationally, 10 was #1 across the night in Total People and in Under 50s, and in key demos 25 to 54, 16 to 39 and 18 to 49.
Chief Content Officer Beverley McGarvey said it represented an excellent start to the Network’s strategy of giving viewers differentiated flagship content 50 weeks of the year.
“We are delighted with the brilliant audience numbers for the first episode of the new season of I’m A Celebrity…Get Me Out Of Here!. It has clearly struck a chord with viewers and proven – once again – that people are looking for a fun and engaging alternative,” said McGarvey.