The Department of Water and Environmental Regulation (DWER) has teamed up with Likeable Creative to create a new campaign to reduce the amount of household food waste that goes into landfill each year.
The TV commercial and supporting digital assets are encouraging people to use up the ingredients they already have in their fridge and pantry, plus normalise the idea of consuming leftovers.
Likeable Client Director, Rod Killick, said: “We wanted to people to look into their fridge and, rather than chuck out a cauliflower that’s past its finest hour, chuck it in a soup instead.”
The TV commercial has been strategically aired during mealtimes for message saliency.
Likeable Creative engaged Limitless Studios for the production and utilised the new LED screen wall backdrop for seamless integration of in-studio and location shots.
Senior Program Officer: Cara Williams
Programs Manager: Jennifer Weston
Agency: Likeable Creative
Client Director: Rod Killick
CD/Writer: Malcolm MacLean
Writer: Mitch Mitchell
Media Partner: Carat
Production: Limitless Studios
Director: Apurva Gutpa
DOP: Jonathan Shaw
Food Stylist: Harriet Harcourt
Sound design: Julian Douglas-Smith