Dirty Clean Food partners with Bonfire as product offering grows

As Dirty Clean Food expands its online pantry, alongside its established brand activism pursuits, Bonfire joins the team to boost e-commerce sales and online visibility.

Like many food delivery companies, Dirty Clean Food experienced a spike in sales during 2020. And, while others rode the wave back down, this farm to fork brand continues to expand its offering, now partnering with digital performance agency, Bonfire.

“Dirty Clean Food has a strongly established brand and a rich product offering,” said Alex Gavalas, Bonfire’s Senior Digital Advisor. “They’re not just about food delivery, they stand for regenerative farming practices and actively tackling climate change.”

In only a handful of years, Dirty Clean Food has successfully streamlined local, sustainable, regeneratively farmed meat delivery to Perth doorsteps. Then, as shoppers replenished their produce and pantry stock elsewhere, the brand saw an opportunity to expand.

This expansion transformed Dirty Clean Food into an online pantry for all ethically sourced household consumables.

“We’re delighted to appoint Bonfire as our SEO and SEM agency and look forward to working together to help Australians stick a fork in climate change,” said Richard Verney, Dirty Clean Food’s Marketing Manager.

“It’s now our job to take that very rich product and brand offering and make it tangible,” said Clay Cook, Bonfire CEO. “This is the kind of partnership that showcases Bonfire’s strategic offering alongside meeting tactical objectives.”