Digital media publisher So Media Group acquires full service marketing agency AmpersandMC

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Digital media publisher So Media Group acquires full service marketing agency AmpersandMC

Perth-based digital media publisher So Media Group has completed the acquisition of fellow Perth-based full-service marketing agency AmpersandMC to expand its client services offering.


Digital media publisher and media agency So Media Group (SMG) is pleased to announce it has completed the acquisition of Perth-based full service marketing agency, AmpersandMC, to strengthen its client services capabilities as it grows its pipeline of clients.

AmpersandMC is a well established and respected strategic marketing agency founded by Australian marketing specialist, Alison Balch. The company has a strong track record of delivering local and national strategic marketing campaigns, communications and events for a stable of retainer and project clients across multiple verticals.

With the deal completed, AmpersandMC will operate under SMG’s ‘Maverick’ brand with Balch joining SMG’s Advisory Board.

For SMG, the move is strategic as it continues to accelerate its national expansion of new media platforms under management. Partnering its audience growth with a strengthened client services offering gives the company a unique advantage over its competitors.

SMG COO, Jason Balchand, said: “This is an exciting next step for SMG. Being able to offer AmpersandMC’s clients access to our audience of over one million users across Australia will be a huge catalyst for growing their businesses. Having Alison Balch join our Advisory Board, bringing her knowledge and expertise with her, is invaluable.”

Balch said: “Joining the SMG family is an exciting move for our clients at AmpersandMC, who are already seeing the benefit of access to the So Media Group national audience supported by a team of outstanding marketing talent. I am personally very excited to be a part of such a dynamic group making a significant impact in the Australian digital media landscape.”

This is SMG’s third acquisition in the last twelve months, after it acquired Northover Media earlier in May and Carma The Social Chameleon in September 2021.

SMG continues to deliver major content and marketing campaigns for local and national brands such as Kleenheat, Tourism NT, The Ritz-Carlton Perth, University of Western Australia, Crown, Hilton and Pentanet.