Digital Loop expands with the hire of ex Mamamia partner integrations executive Maddie Swan

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Digital Loop expands with the hire of ex Mamamia partner integrations executive Maddie Swan

Maddie Swan has joined the team at Digital Loop as a Client Solutions and Marketing executive.


In her two years at Mamamia, Swan gained a wealth of experience in campaign management across social, podcast, display, written and video branded content. Swan campaign managed large scale and long lasting partnerships with Elevit, L’Oréal Paris, Carlton United Breweries and Nestlé to name a small handful in a period of rapid growth at the Sydney based publisher.

“I loved living in Sydney, but after 8 years I was ready for a change of scene. During the last year and a half WA has taken off and shows no sign of stopping which excites me – there is so much potential within in the media landscape” says Swan of her departure from NSW. “Whilst it was hard to say goodbye to the team at Mamamia, it has been so wonderful to commence work at Digital Loop where Mamamia is one of the publishers that we represent”.

Chris Coufos, MD of Digital Loop, said: “With Maddie on board, our ability to service campaigns has strengthened greatly. Maddie’s experience in the world of digital publishing will benefit all of our clients. Combined with Jack Martin who is now head of Client Solutions, our team is perfectly positioned to provide complex, integrated solutions and deliver them with efficiencies to ensure campaigns deliver seamlessly. Our one-stop digital media shop model is now about to take a new leap, providing end to end solutions for clients big and small and with an agility that can turn around campaigns with long and short lead times.”

“We are about to enter a new exciting stage of the business. More exciting announcements are just on the horizon this year.”

Digital Loop represent The Guardian, Mamamia, Evolve Media, The Brag Media, Ziff Davis, Student Edge, The Roar, Starts at 60 and inMobi for WA. To brief them in on your next digital led campaign, you can reach out to Chris Coufos for more information on