Digital Loop has announced the addition of Gumtree, Carsguide and Autotrader to their media line, which now provides a large scale platform of 8.1M transactional Australian’s every month.
Digital Loop’s Managing Director, Chris Coufos, said: “The combined reach and robust audience data available via GCA Media deliver a diverse range of audience segments right at the pointy end of the sales funnel. Gumtree marketplace, Carsguide and Autotrader‘s audience are highly transactional, enabling advertisers to reach them in the moments that matter. The vastness of GCA Media allow advertisers to access audiences across 150+ shopping categories including automobile, pet intenders, home movers, people purchasing whitegoods and technology, gardeners, jobs, property and heaps more, making the possibilities around audience targeting at scale truely endless.”
“80% of the Gumtree audience took a purposeful action on their last visit to the site, with 9 in 10 Aussies likely to consider replacing the item they are selling or buying with a new item, making them a superior audience to drive conversions at a time when they are primed to act and are emotionally invested.”
Digital Loop represent Gumtree, Mamamia, The Brag Media, Student Edge, Ziff Davis, The Roar, NME, Junkee, LADbible and InMobi in Western Australia with more announcements to follow this in the coming weeks.