Dear Storyteller launches season 4 of TWIBS live at Perth Podcast Festival
The Week in Brand Storytelling (TWIBS) has launched its fourth season in front of a live audience last week. As part of Perth Podcast Festival, Mike Drysdale and Clare Reid invited their first guest to the show, Bonfire’s Marketing Manager, Hayley Boneham.
“This season, we’ll be joined by brand storytellers each episode,” says Drysdale. “Strategists, marketers, creatives, brand thinkers – we’re going to have some fascinating conversations.”
Taking each guest on a Joseph-Campbell-inspired hero’s journey, Drysdale and Reid will uncover their most valuable resources, a standout campaign that still inspires them, and their vision on what’s over, what’s now, what’s next.
“Speaking to Hayley was so insightful,” says Reid. “Not only is she killing it at Bonfire, she also founded Perth Marketing Managers Network (PMMN). Her picks for what’s over, now, and next have continued to fuel agency-wide conversations since filming … sorry, no spoilers!”
TWIBS began during the first lockdown of 2020, and over the past three seasons has built on Dear Storyteller’s core mission of turning brands into their customer’s favourite storytellers.