Dean Hunt set to depart The Brand Agency

The Brand Agency’s Executive Creative Director, Dean Hunt will be departing the agency in mid-August after six years with the Agency.

Hunt joined the The Brand Agency in a Creative Director role in July 2018 and was elevated to Executive Creative Director in July 2021.

The Brand Agency, Managing Director, Nick Bayes, said: “Dean’s done a fantastic job during his time with us, and he’s played a big role in the agency’s continuing success. He’s a great human who’s much loved by the team, and we really wish him well in the next stage of his career. We are in the process of recruiting a new Executive Creative Director, we’re excited about attracting new creative leadership to the Agency, to work with Creative Director Steve Straw and the benefits that will bring to our clients”.

Hunt said: “I’ve had a wonderful time at The Brand Agency. In 6 years, we’ve enjoyed significant success – including new business wins, Agency of the Year accolades, creative and effectiveness awards. Most importantly, I’m proud of the collaborative nature of our approach, the relationships we’ve built, and a team dynamic that I will miss. Big thanks to team TBA and all our clients. Good people. Good times.”

Campaign Brief spoke to Hunt who said his plan was to take a bit of time to consider options that included cosultancy and freelance opportunities. He added that his time at The Brand Agency was a career highlight and when pushed to nominate specific creative highlights Hunt said obviously winning Agency of the Year two out of the last three years stood out.

“Also winning back WA’s largest account, the RAC in 2021 and winning, and bringing back to Western Australia, the WA Tourism account in 2022 were very special achievements.

“From those appointments we launched a new RAC brand platform and for Tourism WA launched the Walking on a Dream platform and secured a recently signed new 5-year contract.”

Hunt said the agency’s award-winning work on Road Safety campaigns also is very satisfying.

“This includes Shadows Of Summer and the brand platform No One Plans A Crash and the Everyday Journeys campaign. Best in Show at PADCs. Plus, a recent Effie Finalist with 55% reduction in inattention related crashes and 4/5 drivers stating that they would consciously make safer-driving decisions having seen the campaign.

“I’m also proud of our work on the donation driving campaigns for Foodbank’s Fighting Hunger platform. With Christmas appeal donations increased by 235% since 2018. The Day That Hunger Ended, Hunger At Work (best print at the CB Awards) and Hunger Ghrelins – an EFFIE finalist that saw a 39% increase in donations compared to the previous year’s Christmas campaign. It raised over $770k in 3 months which equates to 1.5 million meals.