Damon Pattinson, former CD of The White Room advertising agency has launched Design Republik, Perth’s newest on-demand, subscription design service.
“Over the years, I noticed smaller businesses just couldn’t get a look-in at great design without getting hit with high costs, either from agencies or from quality freelancers,” said Pattinson. “And other design services, including online DIY and design marketplaces, were charging for revisions, being off-brand, providing low quality work, surprise charges – it was mind-boggling.”
Pattinson believes previously there was really nowhere for these businesses to go to get quality branding that wouldn’t hurt their bottom line or frustrate their already busy workflows.
“For them to grow – with the Covid rebound in full effect – businesses needed access to great design that fit within tight budgets, with no cost surprises, and be on-brand and on time, every time.”
Design Republik operates with a monthly flat-rate fee starting from $499, and businesses get access to their own professional designer ready to hit the ground running and slot into their team.
“With the same designer working on your brand, you get consistency across all your collateral, and you get the work faster. It really is an incredible solution for a small to medium business. It’s not hard to keep prices down when all you pay for is the design. Not the agency overheads. Not the inner-city office rent. Not the client lunch meetings, or the admin staff at the front desk. Just the design.”
“I’ve spent a lot of time getting the job request system right. Simple, intuitive and easy to use, it is the engine room and bridge between business and designer.
Pattinson also believes his new company is suitable for marketing managers trying to find an affordable design option or for large agency owners as an overflow for overloaded inhouse designers and also for smaller agencies looking to scale.