New Special Australia campaign says Dads get nothing this Father’s Day at Kitchen Warehouse
This new Kitchen Warehouse Father’s Day campaign was developed by Special Australia.
When you ask dad what he wants for Father’s Day, there’s a fair chance he’ll say “nothing”. But finding dad the “nothing” he’s asked for has always been tricky – until now.
This Father’s Day, Kitchen Warehouse, in partnership with Special Australia, is helping give dads exactly what they asked for – transforming Kitchen Warehouse into Nothing Warehouse – with all the nothing that dads could desire.
The seasonal campaign launched with a logo change, rebranding Kitchen Warehouse to ‘Nothing Warehouse’. Stores and the Kitchen Warehouse website were re-badged along with an overhaul of signage and products – showcasing Kitchen Warehouse as the perfect destination to find Nothing.
Paid and owned channels then demonstrated how finding the perfect “nothing” for dad has never been easier, profiling gifts like the Nothing Ooni Pizza Oven and the Nothing Stanley Rogers Cocktail Set. Along with owned channels online and instore, paid advertising and social content, the campaign saw changes to website search functionality, and the seasonal release of limited edition Nothing wrapping paper and gift tags.
Simon Lamplough, Chief Customer Officer at Kitchen Warehouse, said: “Kitchen Warehouse is the perfect gifting destination for dads that want “nothing”. We’ve got a fantastic range of Nothing across all categories and to suit every budget. So, if you’re looking for Nothing for dad, you won’t be disappointed. We’ve got Nothing for cooking, Nothing for BBQing, Nothing for him to make drinks with and so much more Nothing besides. P.S. – If my kids are reading this, then I’d like a Nothing Ironclad Legacy pan please.”
Credits
Client: Kitchen Warehouse
Creative Agency: Special Australia
9 Comments
A shame to see clients moving work out of WA. Particularly when local work on the brand has been good.
Ouch. The Brand Agency won’t be able to claim no client losses in their Agency of the Year submission.
More proof that clients don’t think WA agencies can match it with agencies over East.
There are plenty of good agencies here eager to do great work. Lots to pick from. Independents to multi-nationals. It’s a real shame.
100% agree
This is good. Brand also did good work on this. The client awards small budget project work to agencies on a needs basis and has many connections and friends in agencies all over Australia from his time as MD of Clemenger in Melbourne. Good luck to him.
Love the way this campaign rolls out and through the web site, which is the main media for most clients these days. Works well.
To be fair, it’s a clever idea – but only when someone explains it in the PR release. The execution is a bit half-baked and it lacks the charm of Brand’s recent work. My guess: a junior team was given a crack at what the agency would have considered an expendable client.
You lot really get defensive when work leaves WA don’t you.
Ignoring the circumstances in which it was created, this is good work and I don’t think ‘half-baked’ is a fair description.