Campaign Brief asks two creative thinkers from the Perth industry to highlight recent great work that caught their eye from both our local WA industry and internationally. Creative Circle contributors this week are Matt Wilson (above left) and Henry Billington (right).
Associate Creative Director
As we all crawl desperately towards the 2020 finish line, grab a stale mince pie from the Media Department hamper and chew on these. Merry Christmas.
WA: Yeah… nah. Not worth it.
A nice insight driven TVC from Gatecrasher and Sandbox just in time for the holiday break.
I thought this captured the internal struggle people are often faced with quite nicely. It’s a simple choice, rationalise your potential bad behaviour or do the right thing.
Let’s hope it helps swing the decision-making pendulum towards the Uber app six-beers deep with keys in hand.
Non-WA: Lightening the mood somewhat, this next spot runs for around 2-minutes, features ninjas, dinosaurs, a dragon and a princess, stormtroopers, astronauts, a drag car and an oh so epic Police chase all playing out to a modern remake of a Christmas classic. Up your game, John Lewis. Lego has you covered this year.
Senior Art Director
WA: My pick is Gettin Hectic’s ambient work for Murdoch University encouraging new students to explore the campus. It’s got the intrigue to keep prospective students searching for the right vantage point to see it all aligned.
We’ve seen this sort of illusion before by bands, but not so much brands. So it’s always great actually pulling something like this off. A lot of craft has gone into this and you can see it. Bravo to David and team.
Non-WA: When I saw this on Campaign Brief, I knew it was going to be good from the millions of comments already on the blog. The Donation Dollar is a simple idea (to donate it when you receive it), but it would have taken a huge amount of work (and people) to pull it off.
For me, it’s the best piece of Australian work from the year. These things are bigger than advertising and will make an impact for future generations.