Continued growth sees Digital Loop strengthen its business development team with appointment of media powerhouse Louisa Tyson

 Louisa Tyson has joined the Digital Loop team as Business Development Manager, bringing a wealth of experience gained over 16 years in the industry.

Having worked across a variety of media, business development, planning, sales and advertising roles within Community News, Page One Advertising and Southern Cross Austereo, Tyson brings a fresh perspective and unique blend of skills to the Digital Loop team.

“I am thrilled to join Digital Loop at a time where digital advertising is so key for every client,” said Tyson. “Being able to strategically reach key target markets through a collection of trusted, premium publishers, is a very exciting proposition for me.” “There’s no limit to the clients we can service at Digital Loop; I’m looking forward to being an integral part of a growing, progressive business.”

Managing Director Chris Coufos is excited about the future of the company and to have Tyson on board, as the business looks to grow further in the coming months.

“COVID presented some interesting challenges for us at Digital Loop,” said Coufos. “However, our response to the challenges at hand are to push the go button to further expand our team to ensure we offer exceptional service in market to both agencies and direct clients.”

“After such a strange start to the year, we’ve managed to not only stay the course, but we’ve got some really juicy announcements coming up. So stay tuned!”

Just last week, Digital Loop announced the acquisition of Australia’s largest independent sports website The Roar to its suite of premium publishers. The digital agents now represent 10 premium channels in WA, including The Guardian, VICE, Mamamia, Evolve Media, The Brag Media, The Roar, InMobi, Ziff Davis, Student Edge and RTRFM 92.1.