This week on MVP, David Ray, Reddit’s Country Manager for Australia, sits down with Mike Drysdale to dive deeper into the topics he covered at State of Social. The two discuss the way Reddit differs from the battleground of other social platforms, admiring how it harnesses the power of community to create positive social media spaces.
“Now if people want to go on platforms to yell at each other and do what they want to do, okay. Well, knock yourself out where you get enjoyment from. But where Reddit flourishes, and where it provides a much more positive role in the world, is having that ability for people to set their own rules about what they want engagement to be,” says Ray.
During their conversation, we discover that Ray’s focus on community extends past the digital world, as he shares his belief that the pandemic and political climate has strengthened Australia’s own sense of community.
He then goes on to contemplate his journey as a young entrepreneur and writer, and credits his mentors for helping him navigate the industry. The episode is also dotted with Ray’s advice for brands looking to interact with Reddit, detailing how they can use it to connect with their audience.
Previous episodes of State of Social’s podcast have included conversations with actor Myles Pollard, Thinkerbell’s Adam Ferrier, Urban List’s Susannah George, Next Door Australia’s Jennie Sager, and Storyation’s Andres Lopez-Varela.