The Perth Advertising and Design Club will host Commune this Thursday night, August 16, from 6pm at 303 MullenLowe with special guest D&AD’s Global Development Director, Paula Taylor.
D&AD’s Global Creative Excellence Trends Report looks at global macro trends that have influenced creative excellence, the impact these trends are having on our industry and most importantly the potential opportunities that these trends present in the future. It is therefore no surprise that the report points to the political, cultural, technological and environmental instability experienced throughout 2017 as a key component affecting the work being made – whether that’s through the exploration of what it means to be human, the sense of societal uncertainty or the changes to information architecture.
But perhaps most interesting are the questions that these trends pose for creative work in 2018 and beyond. Will our industry be called upon as much to create ways for brands to avoid political opinion, as they are to fill the political void? How can we respond to ensure creativity remains a genuine force for good? Will the response to the prevalence of purpose driven work see a return to humour and more frivolous output? How do we work with and challenge data to ensure creative excellence gives cut-through?
And how will agencies and studios grasp the opportunity to move their services/products up the
business value chain?
The evening will also include Student Skulls feedback session for students entering this year’s Skulls.
Tickets are limited and on sale now HERE.
Thursday August 16, from 6pm
303MullenLowe, Level 2, 242 Murray Street Perth
Non Members $45