Clemenger BBDO Sydney wins creative account for RWWA’s TABtouch in a competitive pitch; The Brand Agency retains media account
Following a pitch process Racing and Wagering Western Australia (RWWA) has split their advertising and marketing account of its wagering brand TABtouch between incumbent The Brand Agency and Clemenger BBDO Sydney.
Clemenger BBDO Sydney will be responsible for brand strategy and creative, taking over from incumbent agency The Brand Agency, which has retained the media component of the tender.
RWWA’s wagering business consists of an exclusive network of 325 TAB retail outlets across Western Australia, a call centre and digital platform through the TABtouch brand.
More than 24,000 racing participants are direct benefactors of the wagering business, which is responsible for ensuring a sustainable future for the Western Australian racing industry.
The year 2021 also marks the 60th anniversary of the TAB in Western Australia.
RWWA’s Head of Marketing Katie Roberts said she was thrilled to be able to partner and leverage the extensive expertise of two of Australia’s most prominent agencies.
“In a year where we celebrate one of our most significant milestones, I look forward to working with The Brand Agency and Clemenger BBDO Sydney to further solidify and establish TABtouch as one of Western Australia’s most iconic brands,” said Roberts.
The Brand Agency, Head of Media & Analytics, Angela Naaykens said, “We are delighted to be reappointed to the RWWA media account, as their appetite for innovation has built a strong partnership between our teams. They are in a unique position to capitalize on the changing media landscape, punching far above their weight in arguably the most competitive marketing category.”
Clemenger BBDO Sydney, CEO, Pete Bosilkovski said, “We’re thrilled to be partnering with Katie and the TABtouch marketing team who have big creative ambitions for the brand. There is a huge opportunity to build on the equity of TABtouch and bring some fun and energy to the brand. A challenge we are extremely excited about fulfilling together. We can’t wait to get started.”
The Brand Agency Perth has held the account for the past 4 years.