City of Perth and The Brand Agency launch the next instalment of the award winning ‘Let’s Thursday Like We Friday’ campaign

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This month will see the City of Perth run its award winning, ‘Let’s Thursday Like We Friday’ campaign, but this time with a new twist.


At the centre of the campaign will be an illustration-style content series that calls people out on their mundane midweek activities and highlights what people could be doing instead.

The series of 6 and 15 second content pieces playfully teases the audience by telling them ‘Don’t Thursday like we Thursday, Thursday like we Friday!’. In addition, a new series of three 30-second radio spots will bring to life the truths of mid-week activities and encourage people to go out on a Thursday.

Listen to Shower
Listen to Ironing
Listen to Autotune

So make sure you head into the City to take advantage of the wealth of special deals on offer and remember to Thursday like we Friday!

Client: Christine Lim-Abrahams, Lauren Brophy, Sara McCarthy
Executive Creative Director: Marcus Tesoriero
Creative Director: Dean Hunt
Art Director: Niall Stephen
Copywriter: Lachlan Banton
Design: Dan Agostino, Carly Groves, Luke Lucas
Producer (King Street): Lauren Billingham
Account Management: Adrienne Devine and Ruby D’Aloia
Media: Nicole MacNeil and Jodie Allen
Production Company: Zac Creative
Sound: Cue Sound