Christmas in Adland: CBWA spotlights Chrissy campaigns from around the globe – part 4
Christmas brings joy, presents and families together. It also brings festive commercials. As an occasional column CBWA highlights some of the best from Australia and around the globe.
Hey Baby director Sune Sorensen and The Wonderful Agency brings us another lovely story to ring in the Holiday spirit with Teleflora, the world’s leading floral delivery service.
Matty is hospitalized during the holiday season when a magical encounter with a snowman ensues. Meanwhile, there’s something rather unusual about this particular snowman.
The campaign “Power of Wishes” empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses.
Stonegate Group, the UK’s largest pub company, and HEINEKEN UK, the nation’s leading brewer and cider maker, have joined forces to launch the ‘Pub Alone’ campaign for the festive season. The campaign was conceived and created by Pitch and delivered in partnership with Hungry Man Productions.
At the heart of the campaign is Stonegate’s MiXR app, which connects people with nearby Stonegate venues and offers exclusive deals, seasonal rewards, and a free drink upon download. With over one million downloads, MiXR is designed to bring people together to enjoy shared experiences and create lasting memories – values that align perfectly with the campaign’s mission to foster connection and help people who feel lonely this Christmas.
Waitrose’s hugely popular whodunnit festive ad starring Successions Matthew Macfadyen as Detective, and Fig the cat as an (un)likely suspect, is about to launch the next phase of its accompanying social campaign, continuing to drive conversation online around this year’s biggest Christmas mystery – who stole the Christmas -No.1 red velvet bauble- dessert?
Created by Wonderhood Makers, the social-first content arm of Wonderhood Studios, the new social instalment will follow their first iteration which featured one of the nation’s most-loved detective duos, Vicky McClure and Martin Compston.
Allwyn, operator of The National Lottery, has launched a festive Scratchcards campaign, which celebrates the entertaining ways adults come together to play games at Christmas. The fully integrated campaign brings to life the fun, away-from-the-phone, interactive role that National Lottery Scratchcards play in social moments – festive gatherings being a perfect example.
The campaign was written by Katy Stanage and Alice Marani and directed by acclaimed director Steve Rogers. The production company, Biscuit, worked alongside VCCP’s global content creation studio Girl&Bear to bring the spot to life.
Many teenagers ask for a smartphone as a Christmas present, while their parents are torn between their desire to fulfil this wish and their concerns about digital uses. With its long-standing commitment to the digital protection of children and support for families, Orange is today launching the SaferPhone solution to help reconcile parents and teenagers.
Orange has been committed to a safer digital world for many years, and is launching SaferPhone on November 21 to coincide with Christmas. This service filters unwanted calls, blocks malicious links and protects against cyberthreats. The SaferPhone offer also gives you access to a refurbished iPhone 12 64GB.
The Entertainer, one of the world’s-fastest growing toy retailers, embarks on its biggest-ever TV advertising campaign for Christmas, the debut work is by creative agency adam&eveDDB.
Released in November, the 60-second film is inspired by the deep love kids develop for their toys – a passion which is shared by The Entertainer. The ad features the endearing character of Ray, a once much-loved stuffed toy who is now feeling a bit lost as his owner has since turned her attention towards a remote-control monster truck.
Directors Guild Helsinki, N2 Creative, and Prisma together have crafted a bold relatable holiday campaign for Prisma that captures the essence of modern Christmas preparations.
With an innovative twist on holiday tradition, the campaign portrays Santa Claus stepping down from his centuries-old role, trusting Prisma to handle Christmas for him from now on. The story’s unmistakable appeal lies in its humour and fresh twist to a fairy tale seen millions of times. It offers a refreshing look at the season’s demands and shows how Prisma provides everything needed to make the holidays magical.
McDonald’s is spreading holiday magic this year with ‘The Gift of McDonald’s’, a new campaign developed by Leo Burnett London, that transforms the chaos of the festive season into a moment of joy. As part of the ‘Fancy a McDonald’s’ brand platform, the campaign taps into the universal need for a break during the hustle and bustle, delivering a message that’s equal parts playful and uplifting.
At the center of the campaign is a vibrant 60-second ad directed by Nicolai Fuglsig, known for iconic commercials like Sony’s ‘Balls‘ and Coca-Cola’s ‘It’s Mine‘. The story follows two exhausted parents navigating a whirlwind day of Christmas preparations. Their spontaneous trip to McDonald’s sparks an unexpected spectacle featuring glowing Golden Arches, snowball-throwing characters like Grimace, and even a towering Big Mac brought to life—all set to the pulsating beats of Benny Benassi’s ‘Satisfaction’. The result is a dazzling drive-thru experience filled with light, laughter, and holiday spirit.
Apple Pay kicks off its latest holiday shopping campaign with a witty, relatable spot that captures the thrill of an easy, secure and private shopping experience — right on iPhone. Directed by Nick Ball, the ad dramatizes the quiet joy of a decorative plate collector finally securing that elusive, rare piece she’s been eyeing online. Apple Pay swoops in, making the coveted item hers in seconds.
Australian fine jeweller Wallace Bishop has launched a heartfelt Christmas campaign, which centres around the joy of meaningful gift-giving within families.
Created by Ogilvy in partnership with The Producers, the ‘What They Wished For’ campaign is rolling out nationwide across multiple platforms, including TV, digital, social media, OOH, and long-form.
Erste Group, the financial services company, celebrates the true story of the Christmas carol “Silent Night” in an inspiring three-minute film created by Jung von Matt Donau, reminding audiences that anyone and everyone can be the spark that changes the world.
Called “Silent Night”, the Christmas advert takes us back to the Austrian village of Oberndorf in the winter of 1818, where we meet a young man who sees his neighbours struggling with poverty and hunger and is inspired to find a way of bringing them some warmth and hope.
JD, the leading retailer for youth fashion and sportswear brands, unveils its highly anticipated 2024 Christmas campaign ‘Family’, a true documentation of the different forms of family that make the festive season special for communities around the country.
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VIEW CHRISTMAS IN ADLAND – PT 3