Following a competitive pitch, Chicken Treat has appointed &Partners as creative partners to work on ongoing campaign work.
Chicken Treat is an iconic Western Australian brand and part of the craveable brands portfolio which includes Red Rooster and Oporto.
The brand has spent the last three years refining its operations, and developing an innovative and indulgent new product range to sit alongside its classics.
Chicken Treat Head of Marketing, David Harrison said, “The brief needed to put our food first but also be disruptive and memorable. &Partners’ creative response nailed the brief and was LOL funny. We’re really excited to see it hit market.”
&Partners’ Managing Partners, Bryan Dennis and Dav Tabeshfar were suitably pleased with the win. “We couldn’t have picked a better time to work with Chicken Treat. The marketing team have a clear vision for the brand, the products they’re developing are the stuff of chicken-lovers’ fantasies, they have a mandate to create cut-through work and, well, we get to eat chicken in briefings.”
&Partners are currently working on a new product range launch, going to market in March.