The Call for Entries to Campaign Brief’s The Work 2021 is out and it’s FREE to enter. The deadline for entries is Friday 16th April, 2021.
Now in its 19th year, The Work features the very best advertising of the year from Asia, Australia and New Zealand. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region.
There are three things that differentiate The Work 2021 from traditional award shows:
Firstly, entries are FREE.
Secondly, we are selective – to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show, but please note that due to most 2020 awards being postponed from their usual dates this year (because of the Coronavirus epidemic) we will accept new work this year. In the “Awards Won” section of our entry system just write “New Work”.
Thirdly, there is no wasted entry fees – only entries that are accepted into The Work incur an acceptance fee.
All entries are uploaded online: Judging will take place in April and notifications of acceptances will be sent out in June 2021. Accepted work will be featured in Campaign Brief’s The Work 2021 Gallery.
Entries are open to all agencies, production companies, individuals and suppliers who are based in Asia, Australia and New Zealand.
Ads that have already been entered in The Work in previous years can not be entered again.
Entry is FREE. This is not another awards show. The Work is all about recording and recognising the best ads from our region. If your entry is accepted into The Work there will be an ACCEPTANCE FEE of AUD$215 for each single entry and AUD$375 for campaign entries.
In this way there are no wasted entry fees! If none of your entries are selected to appear in The Work there is no fee to be paid. Similarly if your budget this year only stretches to 2 or 3 acceptances – just enter your best 2 or 3 pieces of work.
The first step is to register and then log in. Then follow the upload instructions. See detailed step by step instructions below.
Read this bit: EVERY entry to The Work 2021 must usually have already “passed the test” and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2020 and April 16th, 2021 but please note that due to most 2020 awards being postponed from their usual dates this year (because of the Coronavirus epidemic) we will accept new work this year. In the “Awards Won” section of our entry system just write “New Work”.
Entry deadline is April 16th, 2021.
STEP BY STEP GUIDE TO UPLOADING ENTRIES TO THE WORK
Step 1 – Register
Fill in your details/password and register. You will immediately receive an email from The Work asking you to confirm your registration. Click on the link emailed to you to confirm. (If you do not get it within 2 minutes look in your spam folder).
Once you have registered you only need to use the “log in” area when you return to update your entries or add more entries.
If you have entered The Work over the last few years you needed only log in using your existing email address and password.
Step 2 – In the “My entries” area start your entry: select “Country”; select “Category”; and fill in “Client Brand and Title of Entry” using a dash (-) between the two. I.E: Burger King – McWhopper. Then click “Save + Next” button.
Step 3 – Fill in the “Details & Credits” area. These credits appear with the entry if it is accepted into The Work so please include all agency and production credits. Then click “Save + Next” button.
Step 4 – Fill in the “Awards Won” area. List all major awards the ad/campaign has won. Then click “Save + Next” button.
Step 5 – Add campaign/single attachments and any case study or commercial here.
For print Ads/Campaigns click “Add Attachments” and upload file with the entry title. For multiple entries in the campaign click “Add Attachments” to upload the 2nd, 3rd, 4th etc etc ad in the campaign with each entry title.
Important – If you are entering a Film category or a category that is using a case study video then click “Add Attachments” to upload a key still from the Film or Case Study video, add the entry title and then click on “Add URL Link” and upload the URL link to the Film or Case Study (YouTube or Vimeo links preferred). If you are entering a campaign then upload a key still; different entry title and a different YouTube or Vimeo link for each part of the campaign.
Step 6 – Does your campaign have a website as part of the campaign? If so add the link in the URL section.
Step 7 – Once you have completed everything click “Submit Entry” and your entry is uploaded and submitted for judging. If you click “Save + Close” this saves the entry but DOES NOT finalise and submit the entry for judging. You must click “Submit Entry” to finalise the submission process.
All your entries and the status of each can be seen at the bottom of your “My Entries” page.