Bronte Davy relocates to Perth to lead Rare’s Social Media offering

Bronte Davy has joined Rare, relocating from Brisbane to take up the position of Social Media Director and bringing with her ten years of experience.

Most recently, Davy was working with the University of Queensland where she drove a dramatic spike in the University’s social media, seeing it ranked first in Queensland and fourth nationally by Edurank.

Prior to that Davy spent six years working in some of Australia’s leading PR, social media and experiential agencies, working across a wide range of industries including health, travel, automotive and FMCG, and collaborating on social media overhauls for household names such as SunRice, Toyota, Marriott Hotels and Resorts, Moët & Chandon and BHP Billiton.

While at Red Havas in Brisbane, she led the development of its social media offering, in the process transforming client channels from behind the times to market leading, which led to her being named a Mumbrella CommsCon Community Manager of the Year finalist in 2018. Among her other achievements, Bronte was shortlisted for the B&T 30 Under 30 awards and won a Golden Target Award for pro bono work for Women’s Legal Service, which supports domestic violence victims.

On her relocation, Davy said she felt a strong affinity for Rare’s values. “I found kindred spirits in the team at Rare. I really felt that, in relocating to Perth, I would be welcomed into a workplace that felt like a home. I wasn’t wrong.”

“Social is a fast-growing department that I’m looking forward to leading. Rare’s passionate and experienced social team has a proven track-record delivering innovative ideas and outstanding outcomes for clients, so I have no doubt we will continue to go from strength to strength.”

Rare Head of Digital, Shannon Murray, said: “Bronte has been such a great addition to our team and comes with a unique wealth of experience from both agency and client side. She has already shown herself to be an incredible strategic thinker and our clients are taking notice. I am really excited to watch our social media team grow under her leadership.”