Digital consultancy agency Equilibrium has appointed Bowan Spanbroek to the position of Digital Strategy Lead, 18 months after leaving the business to pursue a senior corporate role.
Providing strategic leadership to Equilibrium’s team of UX, growth marketing, and technology specialists, Spanbroek is excited to re-engage with the consultancy’s diverse portfolio of blue-chip clients to navigate the challenges and opportunities posed in a post-COVID economy.
“I’m thrilled to be back in a consultancy role where my passion in helping brands map out a clear path forward to transform customer experience by leveraging customer data and analytics, performance marketing and brand building can be fully realised.
“Since the onset of the pandemic, it’s clear the next wave of growth will be harnessed by brands that have the best customer experience and that optimise the full potential of the digital tools and technology we now have at our disposal. Equilibrium is at the epicentre of that growth here in WA and beyond,” he said.