Bonfire retains their Google Premier Partner

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Bonfire retains their Google Premier Partner

Bonfire has been named a Google Premier Partner for the ninth year running. The accolade recognises Bonfire’s status as the leading independent agency in WA according to media spend managed across Google platforms.


“We’re thrilled to receive Premier Partner status for the ninth year in a row. In 2023 we had the opportunity to do some incredible work for great brands.” says Rene LeMerle, General Manager – Growth at Bonfire.

As a Premier Partner, Bonfire has direct access to Google staff and support, custom account recommendations for clients, industry insights commissioned by Google and invitations to Google training and events.

Only the top 3% of Google agency partners across Australia are recognised with “Premier” status and are evaluated according to comprehensive criteria that include total media spend under management, sophistication of client campaigns, utilisation of Google products and technology, and team certifications.

“2024 will be a big year for us,” says LeMerle. “We have several projects running that will see us continuing our innovation within Google’s ecosystem, rolling out additional AI capabilities, and solving some of the challenges of the cookie-less, privacy-first era.”

To learn more about the Google Premier Partner program, visit Google’s Premier Partner website.