For many years now, Block has pursued a strategy of remaining deliberately smallish (10-15 people seems to be their sweet spot).
“Being small means we can be selective about the clients and work we take on,” said Block Co-Founder and CEO Tanya Sim. “It means we have a tight team with diverse experience that can contribute meaningfully to any project of any size in the agency. It means we can collaborate with the best and brightest to deliver more tailored solutions for our clients.
“However, what it doesn’t do is get you onto the list in WA Business News’ Book of Lists. So when the opportunity to place an ad in the Book presented itself, we saw an opportunity to present those more concerned with quality over size with an alternative, i.e., Block.”
The result is a response that is as minimal as it comes, with a simple message: Block builds better brands, and an invitation to look at the work rather than picking a name off a list.
“I don’t want to say we’re surprised by the great response the ad has already generated because as an agency, that is what we should be delivering on any project. It’s gratifying, though, to see it resonate with the market and spark several new business enquiries,” said Sim.