Block forces their way into Business News’ Book of Lists with clever ad placement
For many years now, Block has pursued a strategy of remaining deliberately smallish (10-15 people seems to be their sweet spot).
“Being small means we can be selective about the clients and work we take on,” said Block Co-Founder and CEO Tanya Sim. “It means we have a tight team with diverse experience that can contribute meaningfully to any project of any size in the agency. It means we can collaborate with the best and brightest to deliver more tailored solutions for our clients.
“However, what it doesn’t do is get you onto the list in WA Business News’ Book of Lists. So when the opportunity to place an ad in the Book presented itself, we saw an opportunity to present those more concerned with quality over size with an alternative, i.e., Block.”
The result is a response that is as minimal as it comes, with a simple message: Block builds better brands, and an invitation to look at the work rather than picking a name off a list.
“I don’t want to say we’re surprised by the great response the ad has already generated because as an agency, that is what we should be delivering on any project. It’s gratifying, though, to see it resonate with the market and spark several new business enquiries,” said Sim.
16 Comments
BLOCK FORCES THEIR WAY INTO CAMPAIGN BRIEF BY FORCING THEIR WAY INTO BUSINESS NEWS’ BOOK OF LISTS WITH CLEVER AD PLACEMENT
I love this. So smart. If people actually use these lists to help choose an agency, then Block’s phone should be ringing hot,
Love it!
Another great bit of creative from the Blockheads… well done!
Smart!
Brilliantly simple. Simply brilliant.
Terrific work, Love a strong idea beautifully executed, Well done to all involved
Smart. Like it.
Just zooming in on that list, the real creative award should go to whomever did the staff calculations for some of those agencies.
Yep, lovely stuff. Didn’t need the word alternatively though. Just sayin.
Not on the ad, but on the list…it is interesting that of the twenty largest agencies in Perth only one has a leader who doesn’t have the title of Director, Managing Director or Chief Executive. Surely in 2024 this sort of inequity should be addressed? Not. A. Good. Look.
Nah @AltJ. It’s an Art Direction thing. it needs a longer line to lead you to the tagline.
Looks like a bum crack.
I mean, it’s pretty great. Well done.
So, sacrificing copy brevity (by adding superfluousness) for visual aesthetic? Maybe that makes it look better, but does it doesn’t communicate any clearer. Is it the difference between a bronze and a silver? Dunno. But this is the kind of banter I come here for.
I love this. Visually strong, sharp and funny. Well done, Block!