JUCA, the brainchild of Perth-based marketing duo Justine Conley and Paul Cavanagh, stands as a bold departure. A start-up ‘life&style brand for parents&babies,’ JUCA challenges preconceptions of what a ‘baby’ brand can be. No cute sugariness nor empty #blessed platitudes. JUCA is committed to quality and attention to detail in all it does.
JUCA has announced its entry into the market with the release of a signature range of Australian-made, fine-dining chef-created, small-batch meals for children 6+ months. The delectable offerings have been carefully crafted in Australia from nutritious, natural, ethically sourced ingredients. They provide children with a range of balanced, savoury flavours to introduce and inspire a positive attitude to healthy eating.
“JUCA has been created with the discerning parent in mind. Aesthetically, it is an expression of a contemporary approach to parenting, it seeks to eschew the preconceptions of baby brands and their cutesy artificialness,” said Mark Braddock, Block co-CEO and ECD.
“From its very inception, JUCA was created to embrace the beauty of diverse families and seeks to celebrate their uniqueness,” said JUCA co-founder Justine Conley, “And working closely with Mark helped us bring that vision to life. His enthusiasm to bring photographer Stef King in, in a truly collaborative way, resulted in this essence being brilliantly captured through a stunning series of black and white portraits of modern parenting. This series serves as the visual cornerstone of the brand’s identity.”
JUCA has launched with a brand ambassador social media campaign and is available exclusively direct-to-consumer via www.juca.au.
The JUCA branding is one of five Finalists for Block in this year’s Australian Graphic Design Association Awards.